3-Day Turnaround
Flat-Rate Pricing
Customizable Deliverables
3-Day Turnaround. Flat-Rate Pricing. Customizable Deliverables.
THE COPY APPOINTMENT
Polished, Ready-to-Publish Copy for Sustainable Fashion & Fine Jewelry Designers
THE ELEVATED COPY YOUR BRAND DESERVES
that match the quality of your pieces and do the selling for you.
that totally embodies who you are and what makes your line unique.
that your customers look forward to getting in their inbox.
It's about time you got...
PRODUCT DESCRIPTIONS
EMAILS
AN ABOUT PAGE
Of course, you would DIY your copy, but… [mentally circle all that apply]
You and your team don’t have the time.
You can’t seem to find the right words.
You did DIY it, and you’re not seeing results.
Basically, you’ve got a lot on your plate with creating new products, fulfilling orders, and handling the rest of your marketing and business relationships. You know how important good copy is, but writing it is somehow always the last thing on your to-do list.
take a deep breath.
you're in the right place :)
“
because this is better than I expected. Thank you!!!
I literally have tears in my eyes
- Crystalyn Aucoin, Crystalyn Aucoin Jewelry Designer & Founder
I AM BLOWN AWAY!!! You captured my voice and my brand in such an authentic way.
oh hi, it’s me.
Maria
Sustainability enthusiast since 2018 [my last Zara purchase, yikes!].
Full-time copywriter since 2014.
Fashion and jewelry-lover since forever.
Another thing to know about me is that I really enjoy what I do. And why wouldn’t I?
of Maria Margo Copy
I get to connect with super talented and creative individuals, like you, who dream up collections and bring them to life.
I get to sit on my couch in my PACT sweatpants while I write about products and brands I love.
I get to learn about fun things like Nisolo’s sustainability initiatives and Oradina’s solid gold standard.
And finally, I get to fulfill my personal mission, which is to
encourage conscious consumerism by helping your sustainably-minded brand reach and connect with wider audiences.
You’ve put countless hours into crafting your product line and developing your brand. I’m here to make sure that they’re presented to the world with the same level of artistry and dedication.
THE COPY APPOINTMENT
– $2,000 –
A quick and customizable copywriting service that puts words to your beautiful collection and keeps customers coming back for more.
I’d like to formally introduce you to…
$1,700 for returning clients
signature offer
Customize Your Copy Appointment!
Select one of the following sets of deliverables for your booking.
DETAILs
Product
Descriptions
Marketing
emails
CORE Website
pages
social
captions
Pick and choose what you need [keeping the same volume], like 5-7 product descriptions and 2-3 emails.
or
10 Product Descriptions
PERFECT FOR:
A brand new collection or a strategic refresh of existing product pages.
+ Engaging and descriptive text that embodies your product
+ Detailed bullet points that provide skimmable highlights
+ Title tag and meta description for SEO
+ Strategic and on-brand product name [if needed]
+ 1 keyword for each
05 Marketing Emails
Perfect for:
Highlighting a specific promotion, new collection or your brand values.
+ 2 subject line and preheader text options for A/B testing
+ Captivating body copy that engages your audience
+ Visual design recommendations
+ Powerful CTAs that promote clicks
02 Core Website Pages
PERFECT FOR:
New pages that need copy from scratch or a refresh of existing ones.
+ Powerful copy for core pages: homepage, About page, sustainability page, faq page, materials page
+ Title tags and meta descriptions for SEO
+ 2-3 relevant keywords for each
Brand Essentials
FEATURED COPY APPT. CUSTOMIZATIONS
About Page
[powerful brand messaging in the form of a headline, subhead and call to action]
Featured on that first section customers see when they visit your site.
Hero Image Copy
Instagram Bio
5 Brand Lines
2 - 3 Brand Blurbs
[sections of text about you, your sustainability, your materials… all those juicy value propositions]
For your homepage or product pages, depending on your website layout.
[strategic snippets that capture the essence of your brand and what makes it the bomb]
Sprinkle them throughout emails, social captions, your website — they’re great anywhere!
Included in Your 3-Day Booking:
45-60 minutes of chatting over a cappuccino [or glass of wine] so I can get the scoop on your brand, audience, products, competitors and copywriting project.
Three days on my calendar dedicated to researching, outlining, writing, and editing your copy. This is all on me. You get to check out and check copywriting off your to-do list.
The first round for any and all feedback [go full Miranda Priestly if you’d like], and the second to make any final tweaks so you’re 1,000% happy with it.
Get my eyes on your copy one more time once published. I’ll make sure there aren’t any copy-and-paste typos or formatting errors. We don’t want a hair out of place for the final piece!
HOW IT WORKS
Booking
You fill out the Copy Request form. I get back to you with available 3-day calendar slots. We schedule it and I set you up with some onboarding docs, including a fun Client Brief questionnaire.
Meeting
We chat virtually for 45-60 minutes on a kick-off call to go over your Client Brief and any other details I should have before diving into your project.
Planning
I spend a full day going through your materials, familiarizing myself with your brand, strategizing, and creating a solid outline.
Writing
I make a foamy double cappuccino, light a citrusy sweet candle, and start tapping away at those keys. This is my happy place.
Editing
On the third day, I look over the copy with fresh eyes and make LOTS of changes. Any good copywriter will tell you that the editing stage is where the magic happens. And by the end of the day, I’ll deliver it!
Publishing
You get one week to request revisions that'll make that smile grow ear to ear. Then, pop the Champagne, it’s ready to publish! Ping me to give it one more glance once it’s live.
“
With all of the decisions I've had to make just to get this business going, I can't tell you how much I appreciate and value being able to just hand this project over to you and
trust that it will be completed with care.
- Kelsey Pavkovich, Joie Di Da Maker & Founder
A Few Things You Might Like About Working With Me
With my simple 3-day booking structure for The Copy Appointment, you’ll know exactly when to expect the polished piece in your hands. Plus, I’ll answer any questions and deliver all the relevant information you might need along the way.
Sustainable fashion and fine jewelry is a pretty narrow niche. Since I work almost exclusively with these types of brands, my knowledge of the industry and its audience continues to grow every day.
Because I’m so passionate about this industry, it’s only natural that I would develop a deep and personal connection to your brand. I’m skilled at getting into the minds of your customers. Chances are, I’m already familiar with them!
As a psych degree holder, I love a good personality test. 16Personalities calls me a “Mediator” and says I’m empathetic, open-minded, creative and passionate. And I think it’s worth mentioning that the word “conscientious” appeared on nearly every report card growing up.
Do you know your personality type? Include it somewhere in the Copy Request form below!
real FEEDback
“Oh my gosh. It’s exactly what I was hoping for and so much more! You’ve shown such a deep understanding of my customers and written such thoughtful and engaging descriptions. I’m overjoyed.”
Corey Egan Founder & Designer
- corey egan
“Ahhh THANK YOU for my wonderful product descriptions (I can't wait to use them!!)”
Joie Di Da Maker & Founder
- kelsey pavkovich
Answers to Your Burning Questions
The Copy Appointment is a three-day booking offered on a first-come, first-served basis. I’m usually booked out 1-3 weeks in advance, so if your project is time-sensitive, be sure to get on my calendar today! I’ll deliver all of your copy by the end of the third day.
Not much. Aside from filling out a Client Brief questionnaire and chatting for a bit on our Kick-Off Call, I’ll handle it all. You get three days to work on other things or simply relax knowing your copy is in production. The last thing I’ll ask of you is to review it and let me know what you think!
No problem! Go ahead and fill out the Copy Request with those details and I’ll send you a game plan. If you have double the work and book two consecutive Copy Appointments, I can offer you 20% off the second booking!
I sure do! I have experience writing print ads, display ads, full ad campaigns, billboards, radio spots, promotional videos, tv commercials, quizzes, blog posts and more. If you have a project outside of my main menu of items, I encourage you to fill out the Copy Request form with all the details and I’ll let you know if I feel confident taking it on. If not, I might know the right person for the job. ;)
Of course! I typically require 50% of the project fee to secure your spot on my calendar and 50% upon delivery of the copy. However, if you need those payments broken down a bit further, I’m happy to work something out. Please indicate that in the form when you apply.
I’ll read through your responses to make sure I’m the right person for the job. If we’re a good fit, I’ll send over my availability, the deposit invoice and Client Brief questionnaire. Please note, if you’d like to chat before onboarding, go ahead and indicate that in your Copy Request and we’ll set up a call.
FAQs
ABOUT YOu
This service is a good fit if you…
Are a fashion or jewelry designer and/or retailer.
Already have a thriving brand or are about to launch one.
Value sustainability and have incorporated that value into your brand.
Know your brand voice, target audience and what sets you apart.
Are a fashion or jewelry designer and/or retailer.
Already have a thriving brand or are about to launch one.
Value sustainability and have incorporated that value into your brand.
Know your brand voice, target audience and what sets you apart.
The Copy Appointment
Guarantees
+ Done-for-you copy
+ A quick turnaround
+ Peace of mind
sound good?
Polished pieces that don’t require you to do any of the heavy lifting [aka, research, strategizing, writing, editing and revising].
It’ll take just three days from start to finish. You’ll know exactly when to expect the final product so you can plan how and when you want to push it live.
Two rounds of complimentary revisions, so you end up with copy you’re 1,000% in love with.
+ A high-quality product
Copy that’s strategic, error-free, consistent, engaging and fits your brand to a T. If your customers enjoy your copy, that means I might get to work with you a second time — so you can bet I’m giving it my all!
“
Maria was able to take the mess of thoughts I had in my head and really
bring them to life with her words.
- Corey Egan, Corey Egan Founder & Designer
LET'S get you some copy!
WANT IN?
The link below will take you to a quick
form to kick things off!
20 Social captions
Perfect for:
Keeping your audience engaged with a month’s worth of posts.
+ Delightful social captions about your brand, products, promotion, etc.
+ A strategic set of hashtags for each
+ Visual recommendations or references
+ Fun and relevant emoji
+ publication dates [if needed]